Specialised Marketing Guide - A Good Job For Somebody With Merchandising And Publicity Skill

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With my background in merchandising and advertising, I can go fundamentally anyplace I want to in the industry. I have worked on market research merchandising, viral merchandising, guerrilla marketing - you name it, I have done it. The one thing that has constantly held me back is that I am not a team player. I'm incredibly independent and driven, but I don't tend to use my capabilities for leadership. You see, I'd rather not have to work with other individuals. I know what a project requires intuitively, and I can normally get it done best sans outside help.

With some of the businesses that I worked at, this held me back. Working as a marketing advisor, however, it has become an advantage. You see, with niche marketing consulting, people want to see that you have a driven, self-directed attitude. A niche marketing advisor is a kind of subject matter authority. You are meant to come into the business, listen to their issues, and formulate a marketing strategy custom altered to their needs. People don't want to see you hem and haw continually, waiting for feedback from various committees - they want to see you come up with a decisive action plan. Then, it is up to the business to implement it or to try their own process. Either way, at that point your work is done.

Of course, there are many niche marketing advisor organizations that work in a more structured way than I do. Many of these consulting firms have greater brand recognition, and so can draw in some big accounts that don't notice me. Nevertheless, I do very well as a freelance marketing guide. You see, when you are working with a business consultant, it is not the company that they come from that is important, but the advisor him or herself. Now and again the very fact that I'm able to run the business on my own without the help of a merchandising firm actually attracts clients. They want somebody self-motivated, directed, and decisive. That's exactly who I'm.

Of course, merchandising consultants differ greatly in their approaches. Some of them are very careful, driven by all of the scientific info they can get their hands on. Other ones are impulsive, believing their gut instincts above all else. Although I tend towards the latter approach, my goal has always been to combine the two. It is never a good idea to ignore facts that you can use, but it is also imperative to trust your own instincts.